Strategická analýza konkurenceschopnosti podniku

Abstract

The aim of this work was to make a strategic analysis of competitiveness. Identify the key factors of the company LB Cemix, s.r.o., influencing the market position and based on the results to assess the competitive strenght of the company and propose specific measures designed to maintain or improve the company's competitiveness. The work is divided into a theoretical and practical section. The theoretical section explains the basic concepts, defines methods for analysing the company. These include a PEST analysis, Porter's fife forces model, Financial analysis and SWOT analysis. These models are applied to the given selected company in the practical section. In conclusion, recommendations are formulated based on the completed analyses.