Zhodnocení možností sportovního vyžití obyvatel ve dvou sledovaných městech

Abstract

The bachelor thesis includes resident´s satisfaction and possible dissatisfaction with sport´s offers in Vyškov and Bučovice then identifies demands to increase sports offers. The theoretical part includes explaining basic concepts to certain issues. This part contains general informations about sport, sports management, sports funding, sports marketing, marketing communication, marketing research, SWOT analysis and customers. The practical part includes performed SWOT analysis. The main aim was to identify strengths and weaknesses and to assess opportunities and wiles of sport´s offers in Vyškov and Bučovice. Further were evaluate results of questionnaire and interviews with assistants for sports and physical education (PE) in Vyškov and Bučovice.