Analýza vnímání značky HUAWEI studenty programu ERASMUS
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Popelářová, Věra
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Thesis is related to Huawei smartphone brand’s perception among ERASMUS students on European smartphone market. Research also describes ERASMUS students‘ consumer behavior and their perception of other mobile phone brands‘ images. Research was performed by qualitative research-technique called Focus Group Research followed by quantitative research-method of questioning by using written questionnaire.
Description
Import 04/11/2015
Subject(s)
brand, brand image, mobile phone, smartphone, Huawei, ERASMUS, ERASMUS student, consumer behavior