Nástroje marketingové analýzy a možnosti jejich užití v praxi průmyslové firmy
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Dostálová, Nikol
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of my work is a marketing analysis. My work is divided into two parts, theoretical and practical. In the theoretical section, I focus on marketing and its definition of each analysis. Describe the difference between the exact and empirical methods of analysis and their tools. In the practical part is focused on the SWOT analysis and applies it to a specific company.
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Import 03/08/2012
Subject(s)
marketing analysis, exacts methods, empirical methods, marketing, SWOT, analysis of the portfolio.