Srovnání podmínek pro šíření reklamy na vybraných sociálních sítích

Abstract

The bachelor thesis compares the policies for advertising on Google Ads, Sklik and Facebook. The aim of the thesis is to compare the different policies across platforms and find the differences between them. The introduction to the theoretical part defines the current laws of the Czech Republic that apply to advertising on the internet, along with ethical regulation. The following three chapters define the current policies for the dissemination of advertising on the platforms. The practical part compares the different policies using the method of comparison and also identifies the differences between the platforms. The practical part concludes with an overall assessment and highlights the most important differences.