Nástroj na generování reklamních materiálů a produktových katalogů pro eshopy

Abstract

The goal of this thesis is to develop a web-based tool for generating marketing materials for e‑shops. Using templates from Adobe InDesign and Photoshop, users can easily create catalogs, flyers, banners, or email templates. Content is added via configuration files, presented through a user-friendly interface. The final materials can be exported to HTML, PDF, print-ready PDF, or image formats such as PNG, JPG, and WEBP. The thesis covers an analysis of existing solutions, the design and implementation of the application, and the technologies used. The application is built with the Next.js framework and leverages other modern web technologies.