Marketingová strategie rozvoje tenisového klubu
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Valenta, Jiří
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of bacalor thesis is to evaluate, analyze and develop proposals to improve the tennis club development strategy. The theoretical part focuses on sports marketing and marketing communications of sports organization which is aimed primarily at attracting new customers for sports club. The aim of this bacalor thesis is to analyze the strategy of sports club SK LAMA o.s. in Hradec nad Moravicí. Then suggests a strategy for the development of this club, in order to effectively target their communications to customers.
Description
Import 30/10/2012
Subject(s)
marketing, sports marketing, marketing research, marketing strategy, sports club, tennis club, marketing communications, sports organization