Investování volných finančních prostředků drobnými investory

Abstract

In the past people invested free financial means into bank savings and term accounts, at the moment financial market offers great variety of investment posibilities. Each investor can choose type of investment that is convenient to him. The goal of the bachelor thesis is to analyse how retail investors exploit posibilities of instruments of money market and capital market and what kind of instruments they mainly invest through the medium list of questions. The theoretical part is aimed to theory of investment. Concept of investment, types of investors, factors influencing deciding of investors and process of investment are described. Concept of the financial market and its split into money market and capital market are introduced. In the second part the basic features of each financial instrument, its advantages and disadvantages for the investors are comprehensively described. The practical part consists of results of the marketing survey.