Identifikácia a hodnotenie krízových ohnísk vybranej spoločnosti

Abstract

This diploma thesis deals with crisis management. The aim of the work was to identify crisis situations within internal and external environment of the selected company. The work is divided into two basic parts, theoretical and practical part. The practical part consists of individual crisis outbreaks, which were identified on the basis of strategic analysis and individual crisis outbreaks which were evaluated. Final part include recommendations formulated for the company, in order to eliminate the potential creation of the crisis or minimize its consequences.