Personální marketing v průmyslovém podniku
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This diploma thesis is focused on the analysis of personal marketing in the company BETOCHEM, s.r.o. The whole work consists of two main parts, theoretical and practical. Analysis of the achal status of personal activities in the company was carried out by means of a questionnaire survey among employees of the company. The research revealed that the majority of employees are satisfied with the company. Based on these data, at the end of the thesis suggestions and recommendations for increasing to overall satisfaction of employees.
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personal marketing, personal activities, satisfaction, care of employees, remuneration, education