Assessment of Financial Position of Selected Company

Abstract

The main content of this thesis is a financial analysis of the financial situation of Great Wall Motor Co., Ltd from 2015 to 2019. Mainly through the ,common-size analysis; financial ratio method; DuPont analysis of the company's financial statements in the recent five years, and then have a detailed understanding of the financial situation of Great Wall Motor Co., Ltd in the recent five years.It is concluded that Great Wall Motor Co., Ltd. has encountered operational problems in the past five years . And the conclusion is that the company's profitability is not high, the innovation ability is insufficient, the company's marketing strategy lacks long-term planning. At the end of the thesis, some suggestions for improvement are put forward.