Vliv značky a země původu na rozhodování spotřebitele při nákupu oděvů

Abstract

This master thesis is focused on the analysis of the impact of brand and country of origin on consumer’s clothes purchasing decision. The aim of the thesis is to find out if brand and country of origin can affect consumers when buying clothes. The goals also include identifying other factors that may influence consumers when buyin clothes. The chosen research method is a questionnaire which was distributed online on social media.