Analýza nákupního prostředí maloobchodních drogistických prodejen
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Hušková, Zuzana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this study was shopping environment analysis of drugstore retail stores. Specifically drugstores Aunt, Rossmann and DM markt drugstore. For this analysis were used methods of observation and mystery shopping. Content of the research was to evaluate three basic criteria in each store. These criteria included design of drustores, presentation of goods and personnel.
Description
Import 11/07/2012
Subject(s)
analysis, shopping environment, drustore, Rossmann, Aunt, DM markt drugstore