Marketingová strategie jako klíč k úspěchu firmy

Abstract

The subject of this work is to evaluate the marketing strategy as the key to corporate success. This essay focuses on strategic management as a holistic concept, which is an essential part of corporate governance. It describes coherence strategy, marketing and business strategy. Evaluate marketing activities in the strategic marketing process and outlines the marketing mix as a key concept in contemporary marketing management. The conclusion assesses the benefits of marketing strategy and problems with its implementation in companies.