Analýza reklamní kampaně banky

Abstract

The topic of my bachelor thesis is to analyse advertising campaign of Commercial bank. The goal I have set whether or not advertising campaign has been effective. This work includes several chapters, including introduction and conclusion. First of all I introduced Commercial bank and then I have created a work methodology which describes the methods and practices that work. Following chapter the theoretical background of marketing communication in which I have focused on the preparation and evaluation of advertising campaign and especially so to be effective. Under this chapter I have conducted a brief analysis and then I have evaluated this campaign.