Tvorba optimalizovaných webových stránek

Abstract

The aim of my thesis is to show a practical use of particular tools of Internet marketing, namely forms of search engine optimization (SEO) for the most frequently used search engines with regard to current trends in this field. For an understanding of this thesis, theoretical knowledge of principles of search engines such as seznam.cz, google.cz, and eventually google.com is required.

This thesis deals with the SEO in the full range and focuses on its practical application. Furthermore, it is dedicated to a description of the whole optimization process for a universal web presentation. Last but not least, above mentioned knowledge is applied on an Internet magazine OnlineZena.cz where the changes caused by a SEO optimization are monitored and the acquired data are retroactively evaluated.