Měření spokojenosti zákazníků v oblasti pohostinství

Abstract

This bachelor thesis focused on measuring customer satisfaction in the hospitality, specifically in the pizzeria. The aim is to determine customer satisfaction pizzeria and propose measures to improve the quality of services. The work is divided into several parts. The theoretical part defines basic concepts related to quality of service. The next section describes the pizzeria, creation of questionnaires and data collection. The last part of the data is evaluated using methods of customer satisfaction surveys. Finally, the results are summarized and proposes measures to improve the quality of services.