Implementace propagačního a prodejního portálu s podporou UX (User Experience)

Abstract

The thesis deals with the design and implementation of the product catalogue with UX support, graphic design and ergonomics. The thesis analyzes the market where the product catalogue was placed. It is followed by selecting an appropriate strategy. Then the thesis describes the implementation of the product catalogue and its placing on the market. Special attention is paid to internet advertising, especially the possibilities of its monitoring and evaluation of its effectiveness. The aim of the thesis is analysis of launching of a new product catalogue on the market. The result of the thesis is evaluating the effect of the monitoring criteria which they had on the success in sales and usability of created solution. Monitored criteria were website visits, ergonomics and internet advertising. Measured results are compared with the already established product catalogue.