Analýza marketingového mixu základní školy
Loading...
Downloads
1
Date issued
Authors
Motyčková, Eva
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The aim of the thesis "Analysis of Marketing Mix of Basic School" is an evaluation of an present marketing mix of selected school and compilation of proposals and recommendations for improvement. The teoretical part describes individual components of marketing conception „5P“ and the practical part is focused on the evaluation of marketing mix of ZS Chrustova and research. In the final part are formulated proposals and recommendations for management.
Description
Import 11/07/2012
Subject(s)
marketing mix, marketing of the school, primary school, ZS Chrustova, product, price, distribution, marketing comunication, people