Návrh marketingové komunikace restauračního zařízení

Abstract

Abstract This thesis analyzed the marketing communication of restaurant equipment. The aim of this thesis is to determine the current state of marketing communication Pivovarska restaurant and through the comparison of public opinion obtained through primary research identified the state of marketing communication mix restaurant. My goal was also proposed ways to improve marketing communications, which would lead to increased satisfaction of both existing and potential customers Pivovarska restaurant. To find the required information, I conducted a SWOT analysis and marketing research. The research conducted showed that the Pivovarska restaurant, customers have chosen through positive referrals would also recommend it to their friends and visiting her in particular because of the tasty food and willing staff. Customers evaluate marketing promotion Pivovarska restaurant as inadequate, it should lead to significantly incorporate marketing communications. Communication is essential to the whole business, so when it comes to its improvement, it will benefit all involved.