Podnikatelský plán na založení malé firmy na výrobu kosmetiky

Abstract

The aim of this bachelor thesis was to create a business plan that will be used to develop the current business of the author. The theoretical part deals with a characteristics of business, forms of business and business plan. The practical part contains detailed analyzes of micro and macro environments, which reveal all the strengths and weaknesses of the company and the opportunities and threats that this company has. Due to the information and facts from those analysis,the business plan was created. It includes its market position, vision and mission of the business owners, elements of the marketing mix, personnel and financial plan and risk analysis.