Organizace a řízení sportovní akce

Abstract

The reason of this project focuses on analysing recommedations to the rowing regatta’s supplires which could efectively help organization of this event. In order to attract more participants to this specifc regatta „ Otrokovicke Sprinty“, it is necessary for the rowing club to address more sponsors and build long lasting relationships with them. The analysis was executed on the organizing rowing club TJ Jiskra Otrokovice. This project contains a theoretical and a practical part. The theoretical part explains terms such as sport, sports management, and sponzoring. The practical part consists of different methods of research: a content analysis and a SWOT analysis.