Uvedení nové služby vybrané obchodní společnosti na trh

Abstract

The thesis is interested in matter about introduction of new service of company ENVIFORM a.s. on the market. In the first part there is presented company ENVIFORM a.s. and description of this service. Theoretical part is directed mainly at marketing, marketing mix, marketing survey and marketing devices. It is foundation of practical part as a source of information that was used from the texbook of Economy and Marketing. In the Partical part the marketing is decribed in detail and its evaluation. The conclusion contains evaluation of marketing survey and a recommendation that could lead into improvement of position on the market and findings of new potentional customers.