Tržní pozice společnosti VÍTKOVICE HEAVY MACHINERY a.s. v České republice
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Maxianová, Michaela
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of this thesis is to determine the market position HEAVY MACHINERY a. s. in the Czech Republic by marketing analysis and exact methods. The theoretical part will be explained in using techniques that can be applied to evaluate market positions. A practical part of the company will be assessed against its competitors and output information will be interpreted.
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Import 05/08/2014
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competitiveness, marketing analysis, financial analysis, exact methods of decision making