Senzorická analýza rostlinného dezertu

Abstract

The diploma thesis deals with the sensory analysis of the vegetable dessert, concretely the Hazelnuts dessert Naty of the company Kalma, k.s. It is dessert made mainly from coconut milk with less of sugar, which was launched in May 2018. The aim of the thesis is to find out how consumers perceive the sensory characteristics of Hazelnuts dessert Naty. Other goals were to find out how consumers perceive the design of packaging and other characteristics of packaging these dessert. The theoretical part describes the basis of product testing, marketing research, sensory analysis, of the company Kalma, k. s., marketing mix of the Hazelnuts dessert Naty, the characteristics of the market, analysis of the company middle environment and macro environment. The practical part includes implementation of research through the marketing method, focus group, which included sensory evaluation. Statistical methods such as Chi-Quadrate, One-sample T-Test and ANOVA are used for analyzing. The final output of the thesis is the analysis of the sensory characteristics of the Hazelnuts dessert Naty and evaluation of the design of the package and selected characteristic of the packaging. The best is rated smell of the dessert, the worst of its taste. The packaging of the dessert is rated quite positively, however the lowest-rated characteristic are the selected motive, originality and the chosen colors of the packaging. Based on the results of the research are in the conclusion includes proposals and recommendations related to the sensory properties and the packaging.