Uplatnění westernového ranče v cestovním ruchu

Abstract

The bachelor thesis named "The use of the western ranch in tourism" is focused on the hipotourism in the Zlin region. The theoretical part deals with the tourism and the "hipotourism" terms. The practical part shows the analysis the hipotourism potential in Zlin region. It analyses the recent state of the "hipotracks" in the Zlin region and states the organisations who are nowadays engaged into hipotourism. The thesis also includes the method for establishment of destination - the western ranch and its use in tourism. The conclusion evaluates the fulfil of the thesis aims.