Analýza evropského trhu s širokopatními železničními kolejnicemi

Abstract

The aim of this thesis is to present a Flat Bottom Railway Rail, its producers and, based on the collected data, to outline the trend in the market. The theoretical part describes used marketing tools. The second part charakteristic of the European market and sets out the main segments of the market. The third part presents the Flat Bottom Railway Rails, e.g. their history, development, description, use, types and their common production lengths are indicated. In the fourth part there is information about the companies engaged in the production of Flat Bottom Railway Rails within the European Union and their analysis is carried out. Finally, there is a summary of the analyzed data, and a development trend of the European market of Flat Bottom Railway Rails is indicated.