Analýza ekonomické činnosti sportovního zařízení

Abstract

Bachelor thesis about DAP SPORT Ltd. company was written based on the information gathered from its employees and public accounting records. The company operate climbing and bouldering walls along with selling outdoor equipment. Other activities include operating a rental store with outdoor equipment, leasing of a restaurant and management of climbing courses. Climbing is a specific sport which is not very popular in the Czech republic. Nonetheless its popularity is increasing mainly thanks to constructions of climbing walls. The primary aims of this thesis were to analyze an economical business and made a SWOT analysis together with a financial analysis. These analyses proved bad financial situation, nonetheless businessmen must take into account that returnability of their invested capital is long term in this branch.