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Musilová, Kateřina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Main aim of this bachelor thesis is introducing to readers the sales activity, because this is the most important activity of the company. Each company wants to prosper and be well enough liquid. The sales activity is also related to customer’s satisfaction, therefore the company has to know needs and desires of their customers for its prosperity. That´s reason, the aim of my bachelor thesis is customer satisfaction of the company Nero Trade Ltd.. The conclusion includes suggestions and recommendations that could improve the situation, which emerged from the analysis.
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Import 29/09/2010
Subject(s)
the sales activity, marketing mix, marketing research, questionnaire survey, customer´s satisfaction, company Nero Trade, Ltd.