Analýza distribuce Pivovaru Nová Paka

Abstract

This bachelor thesis deals with the distribution analysis of the Nová Paka ltd brewery . It was no coincidence that I went for these sort of analysis due to the almost 50% turnover consisting of the company exportation my work is focused on this subject . A market survey in English and Czech was put out on line directed to the Nova Paka ltd distribution companies both home and in abroad in order to figure out the distributors framework relating to the volume and sort of goods distributed. Finally it should evaluate the distributors´contentment with the run as well as the availability of all the items in circulation per each individual distribution company .