Analýza komunikační kampaně politické strany v krajských volbách

Abstract

This thesis is focused on the analysis of communication campaign of Civic Democratic Party in regional elections. The thesis is divided into five chapters, which are devoted to the description of the regional election campaign, the theoretical bases of marketing communications, research methodology, the following analysis and proposals for ODS to the next election. The first chapter is devoted to the theory of marketing communications. It is explained marketing communication tools that are used in political marketing and election campaigns. The next chapter presents the Civic Democratic Party, leadership candidate David Sventek a comunication campaign for regional elections, which was in autumn 2012. The research methodology describes procedure of creating surveys that were conducted throughout the campaign. It was a Mystery Guest, semantic differential questionnaire and observation. On the result of research was processed analysis which contains results of research. In the last chapter are suggestions from various parts of the research and recommendations for ODS to other election campaigns.