Analýza marketingové komunikace vybrané společnosti

Abstract

The bachelor thesis focuses on the analysis of the marketing communication of Dáme jídlo. The aim of the theoretical part of the bachelor thesis was to process theoretical background about marketing communication, marketing and communication mix and their tools. Furthermore, theoretical knowledges dealing with the methodology of data collection were determined. Based on these theoretical starting points, a practical part was prepared. The practical part contains a questionnaire survey. The aim of the practical part was to find out what tools a marketing communication company uses and how they are perceived among consumers. Part of the bachelor thesis are the author's recommendations, which helped to improve marketing communication.