Makroprostředí a jeho vliv na fungování průmyslových podniků v horizontu 10 let

Abstract

The aim of the bachelor thesis was to analyze the macro environment which will have the essential impact on the functioning of industrial company in the next 10 years. In the first chapter, the thesis focuses on general characteristics of the company environment, followed by the characteristics of the macro environment elements of a company. The second chapter describes the possibilities of analysis of the particular macro environment elements and its evaluation. Furthermore, trends have been worked out on the basis of the findings relating to the macro environment, which will have the essential impact on the functioning of industrial company.