Návrh reklamní strategie pro vybranou společnost

Abstract

The subject of this thesis is to design an advertising strategy for ITec Czech Co.,Ltd. which deals with selling and servicing commercial vehicles of Italian brands with special extensions for the maintenance of urban roads and space. The work presents the Itec Company, Ltd. company's operations and its promotional activities in the distribution of the product. The work is divided into two main parts. The first is theoretical explanation dealing with marketing communication and communication mix. The second part is practical. This section aims to evaluate the use of tools of communication mix of the company. The practical part contains new proposals of promotional strategy for the company.