Analýza konkurence na trhu platebních karet

Abstract

Bachelor thesis is focused on the comparison of credit cards offered on the Czech market. The aim is to provide information on market situation and a comparison of the largest banks offered credit cards. Furthermore, the aim is evaluate how the smart card is in the public awareness. Research is implemented by using a questionnaire asking. It was found that position of Česká spořitelna is very good in the Czech market and Smart Card has found its place here.