Návrh loga a sloganu pro výrobce osvětlení

Abstract

This thesis deals with the corporate design as part of a corporate identity, which plays an important role in the company presentation and in a competitive fight. Companies have begun perceive corporate identity not only by the corporate design. In my thesis, I have proposed design change of the current logo lighting manufacturer and I have suggested a Czech alternative of slogan. These were tested in two qualitative researches through focus groups, which were preceded by a brief survey used to select the best proposals slogans then tested in focus groups. Group interviews were supplemented by a short questionnaire in which respondents after each debate always summed up their claims. The enclosed questionnaire included open questions, assessment mark and polarity profile. Both interviews were then recorded for purposes of processing work. Participants in interviews were often divergent views on individual proposals, but finally agreed in the opinion of the best logo and slogan.

The target was to propose new logo and Czech version of the slogan, which was done.