Analýza konkurenceschopnosti vybrané společnosti

Abstract

The topic of this thesis is competitiveness analysis of the selected company. The thesis provides a perspective on the issue of competitiveness using the strategic method of SWOT analysis. It includes information about competitiveness which has an impact on market position of a company, also information about strategic analysis and SWOT method. Thesis is divided into two parts. The first part accomplishes characteristic of waste company OZO Ostrava and two biggest competitors – FCC Česká republika and Marius Pedersen. The second part is devoted to aplication of SWOT analysis and evaluation the results.