Návrh strategie pro vybraný podnikatelský subjekt

Abstract

The thesis deals with the proposal of strategy for the selected entrepreneurial entity, which trades in the construction industry. In the theoretical part of the thesis is specified the strategy definition, its approaches and principles and also strategic analysis methods are described there. In the next part of the paper the entrepreneurial entity is introduced. The practical part contains the detailed analysis of the external and internal business environment, the internal and the financial analysis of the entity. All findings are used in the SWOT analysis. At the end of the thesis, the SWOT analysis and the prognosis of the construction industry trend are used for the creation of the three-year business strategy for the entity.