Strategická analýza firmy DEVA F-M, s.r.o.

Abstract

The main goal of this bachelor thesis is to perform a strategical analysis of the selected company, detect the strengths and weaknesses which it posesses and also opportunities and threats which are in its area, as well as short evaluation of the company's ability to manage finances which will be done through financial analysis. The thesis is divided in two main sections - theoretical and practical. The first section familiarizes the reader with methodology of strategical and financial analysis. In the next, practical part, the strategical and short financial analysis are performed with methods mentioned in the first part. In the end of the bachelor thesis there are summarised facts and suggested recommendations for management of the selected company, which could help this company with maintaining and increasing their competitiveness in the branch.