Analýza mezigeneračních postojů spotřebitelů k zavádění moderních technologií v maloobchodu

Abstract

The aim of the diploma thesis was to assess the perceptions and the attitudes of particular generations toward the innovation in retail such as self-checkouts, digital price tags, 24/7 self-services and suggest some improvements for retailers. In the diploma thesis there were examined intergenerational attitudes differences toward modern technologies, the impact of city size on attitude towards modern technologies and barriers of accepting modern technologies in retail. The practical part deals with the analysis of information gained from the questionnaire survey. Suggestions for improvements for retailers were written based on the obtained information. For instance, retailers should consider opening 24/7 self-service shops in big cities where it would fulfil a function of convenience store as we can see abroad (e.g. Japan). The digital price tags could be used for apologies from suppliers that are nowaday still printed on paper.