Návrh marketingové komunikace obce
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Date issued
Authors
Říha, Tomáš
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901816
Abstract
This bachelor thesis deals with municipality promotion design together with business subjects from tourist trade area to its surroundings. The chapter of characterization and history focus on historical, economical and demographic state of municipality Bílá. Theoretical part deals with possibilities and methods of promotion design. The analytic part deals with outcome of research. The conclusion contains suggestions and recommendations, which gives directions how to implement research results.
Description
Import 01/09/2009
Subject(s)
promotion design, comunation mix, public relations, sales promotions, data box