Analýza spotřebitelského chování členů golfového klubu

Abstract

The bachelor thesis is focused on the analysing consumer behaviour of the golf members. The barchelor thesis consist of a theoretical and practical part. The theoretical part focuses on costumer behavior and charakteristics of the Wallachian golf club. In the practical part is an analysis of the golf members‘ behaviour, which was based on a questionnaire survey. The analysis focuses on the frequency of using services of the Wallachian golf club, but also in terms of traffic competing golf courses.