Posouzení firemní identity a její vliv na spokojenost zákazníka

Abstract

The diploma thesis deals with the assessment of corporate identity and their individual elements. The dynamically changing market environment and constant development in the field of technology brings, among other things, unceasing pressure on companies that are looking for a way to differentiate themselves, but also how to be more successful and stronger than the competition. Therefore, the topic of creating a corporate identity has become more and more relevant in recent years. The diploma thesis examines the company B.E.P. FOOD s.r.o., which operates the Indian bistro Bombay Express in Pilsen as a franchisee. The aim of the thesis is to find out how customers view the Bombay Express bistro, how they perceive the company's image and, above all, to reveal the weak points that affect their satisfaction. The analysis of the company's image is carried out by means of a survey, which the customers obtained via personal contact with the author of diploma thesis. The results of the survey helped to determine perception of the company's image by customers and provided information about weaknesses that became the subject of the proposed recommendations for the said company.