Strategická analýza vybrané společnosti působící ve strojírenství

Abstract

This master's thesis focuses on a strategic analysis of company X s.r.o., operating in the mechanical engineering sector with a specialization in the design of energy equipment. The objective of the thesis is to evaluate the company's external and internal environment and, based on these findings, to propose strategic recommendations to enhance its competitiveness and ensure future development. In the theoretical part, key concepts in strategic management are defined and selected analytical tools are characterized. In the practical part, these methods are applied to the specific conditions of the company. PEST analysis and Porter's Five Forces model are used for external assessment, while financial analysis and the 7S model are applied for internal resource analysis. The results are synthesized using a SWOT analysis. In the final part of the thesis, proposals and strategies are formulated based on the conducted analyses, aiming to eliminate identified risks and leverage the company's potential for further stable growth.