Komparace digitální vs. tradiční banky v oblasti investičních produktů

Abstract

This bachelor thesis focuses on comparing traditional and digital banks in the field of investment products. The aim was to compare banking institutions using multi-criteria analysis methods and, based on the defined criteria of two clients, to select the most suitable banking institution. A total of eight alternatives and seven criteria were compared in the thesis. The results of the analysis show that Revolut is the most suitable banking institution for Client A. For Client B, the final ranking varied depending on the applied methods; according to the AHP method, Revolut ranked first and Česká spořitelna second. However, the scoring method resulted in the exact opposite order, with Česká spořitelna taking the first place and Revolut the second. After taking the most important criterion into consideration, it was concluded that Česká spořitelna is the most appropriate banking institution for Client B.