Analýza známosti značky na trhu paštik
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Možnarová, Veronika
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis deals with analysis of brand awareness on the pate market. The subject of analysis is company Náhlík & Náhlík whose owners want to establish store in Bzenec city. The main goal was to find out how well is brand Náhlík & Náhlík recognized in Bzenec city and its surroundings. The survey was performed by personal questioning in cities of Veselí nad Moravou, Strážnice, Kyjov and Bzenec. The number of respondents in each city was determined by quota selection according to number of inhabitants and gender.
Description
Import 05/08/2014
Subject(s)
brand awareness, personal questioning, pate, quota selection