Analýza nákupního chování zákazníků na trhu čokolád
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Date issued
Authors
Poledníková, Kamila
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901804
Abstract
Customer behaviour analysis on the chocolate market. The aim of my bachelor work was analyse buying behaviour customers on the chocolate market.I made the analysis from questionnaire information. I used questioning method. I made some proposals and recommendations for chocolate brand ORION.
Description
Import 01/09/2009
Subject(s)
perception, influence, motivation, decision, customers, buying behaviour