Marketingový výzkum nových aplikací užití drátu ve stomatologii a ortopedii

Abstract

Diploma dissertation deals with marketing research problems in the area of wires and wire products applications in stomatology and orthopaedics. The project incorporates theoretically methodological section as a professional starting point for the selection of tools used for investigation of this demanding and very sensitive area. Investigation results are the subject for the following professional analysis. The project primary section is engaged in decomposition of material engineering branches problems concerning material structure of wires and wire products in relationship with aspects of possible biocompatibility and usage in medical science. At the same time, a decomposition of selected medical science spheres has been realised from the point of wires and wire products usage. The result of this analytical section is the summary of knowledge which forms basic submission, i.e. navigation for the following marketing research execution in terrain. The results of practical experience investigations as regards individual wire products used at selected working places of medical branches in the Czech Republic are considered to be a practical benefit of this project. New methodology of the research executed at marketing and technological branches interface is considered to be the theoretical benefit of the project. This diploma dissertation constitutes a starting point for the following spectrum of investigations in this area.