Analýza konkurenceschopnosti nového výrobku na trhu

Abstract

This work analyses inner and outer environment of the company STERCH-INTERNATIONAL s.r.o. It compares one of the products with competitors offer and its sale possibility in global scale. It suggests the steps connected with launching of the new product to market. The Bachelors thesis consists of two parts – theoretical and practical. There is theoretical description of the company competitiveness and some specific analysis in the first part. There is the company analysis, product calculation and results evaluation.