Analýza image města

Abstract

The main content of the submitted bachelor thesis is the analysis of the city image. There are mentioned the basis marketing information for this area. The Koprivnice city was chosen as an assessed area. For the thesis is applied the method of quantitative research through personal interviews with the PAPI technique. The method is performed on the basis of quota selection of respondents. The criteria quota selection are focused on marital status, sex, age and education. Analysis of the research results is elaborated through clear graphs. The results served as a basis for proposals and recommendations which could improve the city image.